Gabrielle Union can now add “Fashion Collaborator” to her impressive resume. The ‘Being Mary Jane’ star has teamed up with New York & Co to launch her Mary Jane-inspired collection.
“I wanted to offer on-trend fashion at affordable prices. That’s the bottom line,” Union told WWD, also sharing that the inspiration for the line came from her character on BET’s ‘Being Mary Jane’.
Her goal is to offer variety to the consumer. For now, there are dresses, jumpsuits, “everything I try to rock in my personal life that can be flattering for all different body types.” There are cutouts that won’t accentuate anyone’s problem areas, she said. “The goal is every outfit is Instagrammable,” she added.
Everything retails for under $100 except for the outerwear. For example, dresses retail from $74.95 to $79.95, jumpsuits are $89.95, separates are $46.95 to $69.95 and jackets/outerwear retail from $89.95 to $139.95. All of the fabrics have properties that hold its shape and enhance curves, including all proprietary brocades and embroideries. The collection includes novelty jacquard knits and crepe suiting. Sizes range from 0-20 and XS to XXL.
The label is called Gabrielle Union. “We wanted to create a tag that was classy, understated and clear,” she said. The collection will have a separate area on the selling floor at New York & Co. “And the hope that it will be in the on-trend area of the store,” she said.