Let’s talk about this Pepsi ad Ft. Kendall Jenner (now pulled after negative reaction) because the folks who conceptualized this tone-death visual fuckery had no idea it would make people upset…and rightfully so.
Before I go in, press play below
Kendall Jenner gives a Pepsi to a cop and rids the world of -isms. Y’all can go somewhere with this tone-deaf, shallow and over-produced ad. pic.twitter.com/CEr4cAw3Ld
— Taryn Finley (@_TARYNitUP) April 4, 2017
So, here we have a Kardashian who “brings people together” by ending a protest with a beverage……..
This has to be the lowest of the low for any marketing team trying to sell a product. The Pepsi brand should be ashamed for mocking the movement and using that girl to do it. Sooo, no one in the marketing department mentioned that the ad was a bad idea???
I don’t blame Kendall. She obviously saw dollar signs when she signed that contract and didn’t think twice about how the ad would affect people. You can’t expect someone in their early twenties and haven’t experienced much life to understand.
Pepsi basically undermined the works and dedication of Martin Luther King Jr., Rosa Parks, and the seriousness of the Civil Rights Movement and Black Lives Matter in under two minutes. We’ve heard the term, “don’t shoot the messenger.” Well, poor Kendall was the messenger who was caught in the crossfire.
Now, let’s talk about how Bernice King, daughter of Martin, GATHERED Pepsi with just one tweet….
— Be A King (@BerniceKing) April 5, 2017
Nothing about this ad was cute and for Pepsi to trivialize the protests of police brutality, killings, and racism for a product sale shows how disingenuous the brand truly is of the movement.