Believe it or not, starting a blog is fairly easy. It’s having enough time and dedication to keep it going is what matters most. As a blogger who is going into her 2nd anniversary as a professional blogger, I can vouch when I say it’s a lot of work, but I know it’ll be all worth it.
Soooo, you want to be a blogger? That’s awesome! Just make sure when you start your blogging journey, you aren’t starting it to get rich. If making money quickly is your main goal, you will fail miserably. Building your online presence as a blogger and making income from your site could take months. Maybe even years if you’re not hardcore with it! You have to have a lot of patience!
Now that I’ve got that out the way, let’s talk about how it IS possible to make money as a successful blogger.
It comes down to three major components!
Before we get into those, let’s first choose a host and domain for your site.
A domain is the address of the website…think website address, equivalent to the address of your house. What we see in the search bar on Google is the website’s “address”. (i.e http://www.yourname.com). There are many sites where you can register a domain, but I prefer GoDaddy. Catch a good deal on a good day and you can register a domain for as cheap as $1.00!
Sidenote: Please invest in a domain/URL. It will bring you a lot more exposure in search engines as opposed to using a blogger account that will have your domain like this -> www.yourname.blogspot.com. So unprofessional!
Your blogging home should allow you to choose from a variety of plugins and features that will help put life into your blog site. I would go with WordPress, which is the biggest blogging host in the US. Just think…your own domain registered to your own blog (not owned by Google). You’ll have more control and freedom to blog without fear of Google’s Blogger getting shut down, or YOU getting shut down for going against their policy.
Go to WordPress.Org or simply install WordPress after your domain register on Godaddy. The process is simple and easy with one click!
Now we are down to the nitty-gritty!
You’ve got your domain linked to your WordPress site and you’re ready to go! But wait! what will you blog about?
Blog about what interests you! What you do that you can teach others how to do!
What’s your niche? Cooking, photography, writing? Talk about how you got started in your niche and blog about the steps to become what your niche is! Folks with similar interests love to read about how the success of others can benefit them. Your blog can motivate them and inspire them.
Don’t have a particular niche? That’s fine! Talk about what you’ll think will intrigue folks!
I have a niche as a writer, but if you’re a hefty reader of my blog, you already know writing is not all I blog about! I’m into pop culture and celebrities! I like to talk about music, relationships, parenthood, and personal awareness. I also like to talk about fashion, beauty, what inspires us, and topics that make us think! I’ve incorporated all of my interests under one roof…lakianichole.com.
I’ve learned many things about being a successful blogger. One of those things is nothing tops consistency. Believe me when I say it could get frustrating to work hours on a blog post, only to post and publish and feel like no one is reading what you put out. You have to promote your site constantly on social media. Whatever social media platform you use, utilize it as much as you can. Not spammy but enough to grab the attention of your potential readers. Make sure your site have share buttons that you can use to send links to your pages and for others to share, as well. If you can’t blog every day, make it your mission to blog at least three times a week. Consistency attracts faithful readers and will gradually increase traffic.
This is where getting paid to blog comes into play. It’s all about advertising. Advertising on your blog can be done three ways…Adsense, Affiliate Marketing, and Brand Partnerships.
Google Adsense is easy to use and is perfect for beginning bloggers looking to monetize their site. It allows publishers (that’s you) to display text, image, and rich media ads anywhere you choose to place them. Be careful, though. Google reviews your content closely, and will not approve a site that doesn’t meet the guidelines.
If this happens, just resolve the issue and resubmit. Click here if the directions are like a foreign language. FYI, make sure you choose ads that go with the theme of your blog. Adsense has a way for you to choose what kind of ads you’d like shown on your site. Be sure to do that before you generate your ad codes and past them to your site.
There are two ways to make money from AdSense:
Impressions – this is based on the number of pageviews of pages or posts with ads
Clicks – this is based on how many people click on the ads
In other words, you must have a huge blog following to make good money. Otherwise, it could take months to make even 5 bucks! Once you get to a minimum threshold of $100, Google will either send you a paper check or make a direct deposit into your bank account.
Affiliate Marketing is a great way for bloggers to earn money. We place ads promoting a product and/or service in exchange for a commission from the sales or leads that these ads drive. This is accomplished by the blogger strategically placing a banner ad, button, or link on their site. I really like this, because we get to pick the products that we think are “hot sellers”. I prefer Amazon Associates, however, there are a few companies to choose from. Just do your research.
Brand Partnerships is a huge form of advertising for companies who are looking to expose their products/services to lots of people. This is particularly why they reach out to popular blogs with a huge following. That blogger will be compensated with big bucks because they are promoting the product to their thousands/millions of followers. That could be you in about three or more years. Until then, it doesn’t hurt to start looking into which companies to reach out to. I’ve just signed up with Webfluential. You can look into Famebit, as well, although they look for those with a high number of followers on their social media/website.