Instagram Egg Partners with Hulu for Post-Super Bowl Event

Instagram Viral Egg

Instagram Viral Egg

The World Record Egg and Hulu have teamed up to raise awareness of mental health issues with a new commercial that aired following the Super Bowl last night. Eventually, the egg breaks, identifying the pressure of social media as the cause. If you or anyone you know is struggling with depression and thinking of suicide, know that someone is always there. The spot aired on Hulu following the Super Bowl on February 3, according to TechCrunch. "We got this", the PSA read.

He created the egg (apparently fondly known as "Eugene") in an effort to beat the record for the world's most liked Instagram post, with "something as universal and simple as an egg".

But Instagram has responded to the accusations saying they don't allow content that glorifies self-harm or suicide.

The clip that was then shared to the account's page showed the egg, which had fallen over and cracked, direct viewers to talkingegg.info, a page that displays links to mental health organisations around the world.

European nations raise pressure on Venezuela's Maduro
Newsnight is the BBC's flagship news and current affairs TV programme - with analysis, debate, exclusives, and robust interviews. Last week, the EU's top diplomat sounded a warning about the outlook for Venezuela amid the political standoff in the country.

According to a caption, the ad would be revealed Sunday after the Super Bowl.

In 10 days, the photo garnered more likes than Jenner's announcement of the birth of her daughter Stormi Webster. "We'd like to thank Talking Egg for shining a limelight on mental health tonight with an important message", the nonprofit tweeted. "Recently, I've started to crack", explains the egg before crumbling into pieces. The Instagram version of the clip links to TalkingEgg.info, which lists global mental health resources by country.

As groundswell support grew on Instagram, Godfrey and the #EggGang behind the viral sensation wanted to use the attention to spread positive messages, starting with mental health.

Mr Godfrey has since enlisted the help of two friends Alissa Khan-Whelan, 26 and CJ Brown, 29, to help run the egg account.

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