Sex Sells (Unless You're a Woman at CES)

Getty Images  AFP  Robyn Beck

Getty Images AFP Robyn Beck

While the ad makes a jab at Google, Facebook, and other digital and electronics companies that fail when it comes to consumer privacy, Apple wants to make clear that the company will keep private the data collected through Apple Pay, Face ID, and the health data aggregated by the Apple Watch.

The innovative look and mechanics are even more impressive considering Osé is the first product out of Lora Dicarlo, a small company that's just 1-and-a-half years old.

And for the thousands of tech nerds at the annual Consumer Electronics Show in Las Vegas, that means the intelligent toasters and AI vacuum cleaners are having to make room for the sex toys of the future. "My team rejoiced and celebrated", Lora Haddock, the company's founder and CEO, wrote in a blog post.

In 2017 and 2018, for example, they failed to feature any female keynote speakers - something that caused significant backlash and the organisers have sought to rectify this year by ensuring four of its nine such speaking spots are filled by women.

AC Milan Boss Sends Warning To Gonzalo Higuain Amid Premier League
Additionally, a £32 million price tag has Chelsea hesitant as well, although they have now inched closer to signing Higuain . In particular, the veteran striker became a fearsome force at Napoli , before he joined Juventus in the summer of 2016.

But as the staff at Lora DiCarlo started prepping for the event, Haddock got an email from the Consumer Technology Association, which organizes CES, rescinding the offer. The organizers behind CES revoked the award, citing the product as "immoral, obscene, indecent, profane or not in keeping with CTA's image".

Douglas Layman, a general partner for the partnership backing Lora DiCarlo, said in a statement the startup was taking aim at a market that is poised to boom. On top of that, there have been exhibits from VR porn companies on the CES showfloor in the past, which leads to some confusion as to how the Osé meets any of the disqualifying reasons listed in the CTA's original response to Lora DiCarlo.

"Unfortunately, [Osé] does not fit into any of our existing product categories and should not have been accepted for the Innovation Awards Program", it reads.

They scored it highly enough for it to be among products recognised in the awards, she added. However, the organisers later backtracked and mentioned the product didn't fit in any category, be it robotics or drones. Do the organisers really perceive women-focused sex toys to be more "immoral" than men's?

Recommended News

We are pleased to provide this opportunity to share information, experiences and observations about what's in the news.
Some of the comments may be reprinted elsewhere in the site or in the newspaper.
Thank you for taking the time to offer your thoughts.