Here's why we didn't see the monsters in 'Bird Box'

New Netflix film 'Bird Box' smashes streaming record

New Netflix film 'Bird Box' smashes streaming record

Though generally very discreet about audience figures, Netflix is breaking its silence for late December 2018 release Bird Box, the post-apocalyptic thriller about a situation in which it's not safe to see. The memes alone should give you an indication that Bird Box has been resonating strongly with audiences.

Shares of Netflix are up 33% YTD.

"Took off my blindfold this morning to discover that 45,037,125 Netflix accounts have already watched Bird Box - best first 7 days ever for a Netflix film!" read the tweet, which was accompanied by a GIF of Bullock's character in the film taking off her blindfold. Just how do you translate what 45 million Netflix viewers means, compared to the number of people who might go see a movie in a theater, for example? Each account was only counted once. As Hollywood Reporter film editor Rebecca Keegan asked on Twitter, will this data help director Susanne Bier book future projects?

Streaming services have gotten away with opting not to share the abundance of viewership information to which they have access, but as more traditional corners of the entertainment industry feel increasingly jealous of their 45 million-plus pairs of eyes, the blindfold may be coming off.

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Another, unofficial report from 2017 claimed that the Will Smith-starrer, Bright, was viewed by 11 million subscribers in its first weekend - albeit only those who watched it on a non-mobile device and in the US.

Second, everyone loves to root for Bullock, who plays Malorie, a cynical pregnant woman who evolves into a fierce mother and must, among other things, navigate a turbulent river while blindfolded. We talk through our highs and lows in the film, our favorite performances, if the flashback structure drained the tension, and what we thought of the ending.

Third, a hodgepodge of talented actors fill out the cast: John Malkovich, Sarah Paulson, Tom Hollander, Lil Rel Howery, BD Wong, Danielle Macdonald, Jacki Weaver and Trevante Rhodes.

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