Apple brings iTunes to Samsung smart TVs

iTunes and AirPlay 2 Coming to Samsung Smart TVs

iTunes and AirPlay 2 Coming to Samsung Smart TVs

Observers have long wondered how Apple planned to extend the reach of a video service beyond the relatively small number of Apple TV owners. Not only will customers be able to view iTunes movies and TV shows on Samsung TVs, but the partnership also brings AirPlay 2 support to Samsung's TVs as well.

The AirPlay 2 support isn't Samsung's only Apple-focused announcement at CES, however. However, Samsung's announcement just ahead of CES mentioned that its new smart TVs with AirPlay 2 and iTunes content integration will arrive in spring this year.

For Apple's streaming services to flourish, the company has to look beyond Apple TV, which has struggled to compete in the living room with Amazon, Roku, Google (GOOGL) and TV manufacturers.

The adoption of the iTunes library of movies and TV shows gives Samsung TV users a new content delivery source, but most importantly, it gives Apple unprecedented access to a userbase of potential new customers for its service. The deal comes ahead of Apple's expected launch of a rival to Netflix.

Federer's record 3rd Hopman Cup, Tennis News & Top Stories
Zverev talked of hoping to return next year, and Bencic admitted, "I would love every week to play Hopman Cup!". They, therefore, went down in the tight mixed doubles rubber. "And for us as well, and we wanted to.to win".

The inclusion of iTunes will mark the first time Apple has allowed any company to take content from its services and then present it on their own hardware.

Vizio confirmed that it will support AirPlay 2 and HomeKit as part of its SmartCast 3.0 platform.

Samsung dropped heavy news over the weekend when it announced that iTunes and AirPlay 2 was coming over to their Smart TV lineup.

Last week, Apple CEO Tim Cook sent a letter to investors, warning them that Apple had to lower revenue guidance for its fiscal first quarter. About one year ago, Apple finally allowed Amazon's Prime Video app onto its Apple TV. However, with dwindling revenues and iPhone sales, the company is looking for more ways to earn money through its bouquet of services. Hopefully, this means at least with AirPlay LG TVs will support Apple's new streaming services. For Samsung, this brings more high definition content options for its TV users, while Apple users will be able to push their favourite content onto the big screen easier than ever.

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